Mobile payment now!
Things that were shown as prototypes, triggering hopes for the future are now a reality. The Nice NFC city trial is a strong catalyst for the whole payment industry. We have now a real scale lab, to test NFC and evaluate customer acceptance. The Nice NFC city pre-roll out is a bit different from the more than 100 pilots that already occurred: this one involves all major mobile network operators, several financial institutions, the public transport operator, the city council, universities, and shop networks.
In parallel with this, many solutions emerge for mobile payment, remote payment, online micropayment, etc. Among these solutions, the most innovative ones include:
- Daily Systems, a US-based company that builds a complete mobile payment terminal based on an iPhone,
- Tagattitude, already well known by regular Smart Insights Weekly readers, a company proposing an audio-based mobile payment system,
- Paymotech, which proposes international money transfer based on a platform originally developed for prepaid mobile account reload,
- Zong and Boku, two innovative mobile payment platforms, based in the USA.
The common point between all these innovations is that creators of these technologies did not accept technological status quo. They decided to explore new ways, off the beaten path, and to expand existing technologies into new developments and new markets.
All of these new ventures totally fit with the definition given by Richard Branson: “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”