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Smart Insights sheds a new light on eUICC

Monday 25 February 2013

MARSEILLE, FRANCE, February 25, 2013 – Smart Insights has just expanded its offer with the addition of Smart Insights Market Trends, a quarterly publication that puts into perspective the major trends in the secure transactions industry.


The first issue of Smart Insights Market Trends has just been distributed to Smart Insights subscribers. This first issue focuses on eUICC (Embedded Universal Circuit Card), also called embedded SIM, a major change in the SIM market, as it may affect the delicate balance of power between mobile network operators, handset vendors and consumers. Smart Insights Market Trends includes interviews with thought leaders in our industry, and economic environment at large; in this first issue, readers enjoy interviews with experts from GSMA, Giesecke & Devrient, Evolving Systems and Watchdata.


Each issue of Smart Insights Market Trends will address a key topic of the secure transactions industry. Olivier Trébucq, who was formerly Associate Editor of Smart Cards Trends, brings his contribution and expert skills to Smart Insights Market Trends. Smart Insights Market Trends delivery is combined with Smart Insights Weekly to bring readers a more complete understanding of our Secure Transactions industry.


Smart Insights recently published its latest Smart Insights Report, titled “eUICC, a disruption in the SIM market”, which includes a series of adoption scenarios for eUICC, depending on which entity in the ecosystem is the most active in supporting the new technology. According to these scenarios, the adoption of eUICC as a replacement for the detachable SIM will not have a significant impact on the SIM market over the forecast period (2013 – 2018). The report provides forecasts on eUICC shipments and adjusted removable SIM card shipments in volume. Even with the fastest adoption scenario, adjusted removable SIM card shipments will continue to grow at a CAGR of 6% to 12%. More information is available at


Thierry Spanjaard, Smart Insights chief editor concludes: “With Smart Insights Market Trends, and Smart Insights Report we propose a full palette of information means for every decision-maker in the secure transactions industry.”


In addition, Smart Insights just published a new Smart Insights White Paper titled “Mobile Payment in Greater China”, which focuses on multiple NFC initiatives in China, driven by several stakeholders including the mobile network operators, People’s Bank of China and other players. It also includes information on projects in Hong Kong and Taiwan, as well as non-NFC mobile payment projects. The White Paper can be downloaded free of charge from Smart Insights website at


About Intelling:

Smart Insights Reports, along with Smart Insights Weekly and Smart Insights Market Trends, are published by Intelling, a consultancy headquartered in Marseille, France. Intelling is a consultancy with two expertise majors: marketing and strategy for secure transactions, smart cards, telecoms, payment, and convergence, as well as market intelligence, for all industry fields. Intelling is the publisher of Smart Insights Reports, that address secure transactions and smart card markets, providing an extensive qualitative and quantitative analysis. Intelling is also the publisher of Smart Insights Weekly (, a newsletter delivered to subscribers on a weekly basis (40 issues per year) that covers the smart card industry, its technology suppliers (semi-conductor, operating systems, software), its markets (mobile communication, payment, e-passport, identity, healthcare, …), its environment (standardization, trade associations), and the career of key people in the industry. Smart Insights Market Trends, published quarterly, bring experts’ point of view on major issues in the secure transactions industry.




More details are available at: and

Contact: Thierry Spanjaard, CEO, Intelling,

tel: +33 609 18 28 51