Atmel gets a Frost & Sullivan award for its perfomance on the smart card market
"Within the smart card IC market, Atmel has made steady progress, consistently surpassing the average market growth over the past five years" notes Frost & Sullivan Smart Card Global Program Manager, Anoop Ubhey. Atmel unit sales of microcontrollers increased by 39% in 2002, 121% in 2003, 94% in 2004 and 72% in 2006. Atmel reached these results thanks to an efficient market segmentation, providing lower end products in Asia in 2004, with an Average Selling Price (ASP) lower than the market average.
Atmel also reinforced its positions in other market segments: the banking segment now accounts for 11% of Atmel microcontroller shipments. Along with this growth, the company reinforced its image and succeeded in improving its perceived expertise in the security area.
Globally, Atmel sales reached US$ 1.68 billion (EUR 1.32 billion) and the company reported a net loss of US$ 32.9 million (EUR 25.8 million) for 2005.