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Bartronics opens smart card factory

Thursday 24 May 2007

The new factory represents a INR 2,620 million (EUR 48 million) investment, of which INR 1,700 million (EUR 31 million) is dedicated to plant and machinery, INR 450 million (EUR 8 million) to land and related infrastructure, and INR 250 million (EUR 4.5 million) to Visa and MasterCard certification. The plant has been developed thanks to partnerships with Watchdata, Muehlbauer and ST Microelectronics.

With an 80 million production capacity per annum, the facility is one of the largest in South Asia. In the first year, Bartronics counts on a 70% capacity utilization and expects to reach 100% in the second year. The factory will produce both smart cards and RFID tags. Bartronics already has a presence on the RFID market and expects to become a major SIM supplier, with an objective of a 65 to 70% marketshare in India. The Indian SIM card market is evaluated at INR 1,500 million (EUR 27.5 million). Bartronics also plans to obtain a noticeable marketshare in the Indian EMV migration, expected to take place next year. The company also says it has already been shortlisted for the Indian Multipurpose National Identity Card (MNIC) (cf. Smart Insights #07-20).

Bartronics is incorporated in Hyderabad. Since 1990, the company positions itself on the automatic identification and data capture solutions market, having been providing solutions in barcoding, RFID, POS, smart cards and retail-IT. Bartronics sales were INR 635 million (EUR 11.6 million) for the 12-month period ending on March 31, 2007, a 119% increase over the previous year. Net profit after tax reached INR 14.7 million (EUR 269,000) for the 12-month period ending on March 31, 2007, a 152% increase over the previous year.