China Mobile selects Gemalto's multimedia SIMs
First deployed during the Olympic Games, these cards offer large memory capacity and host specific applications and content designed for CMCC subscribers.
The applications include the CMCC multimedia phonebook and some applications such as e-books, a local information search engine, a Chinese/English translator and preloaded content to provide services to subscribers.
In a second phase, CMCC has also selected Gemalto’s smart card web server technology (SCWS cf. Smart Insights #08-47) as the basis of its mobile service deployment, which is housed inside the SIM and makes the handset browser to deploy rich content with no need to customize the handset.