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Eurosmart: 6 billion cards in 2011

Thursday 16 December 2010

On a market segment basis, Eurosmart insists on the following points.

On the telecom segment, the industry benefitted from an 18% growth in volume between 2009 and 2010, fuelled by markets such as China, Indonesia and Brazil. Also the migration to 3G in India triggered an increase of the average memory size. Eurosmart noticed a growing interest for the M2M subsegment.

On the banking and retail segment, the migration to EMV and DDA (Dynamic Data Authentication) fuels the growth. Also, Eurosmart notices an increasing demand for dual technology cards supporting contact and contactless technologies. According to Eurosmart figures, 20% of cards in this segment are contactless in 2010, and 22% will be contactless in 2011. The banking and retail segment is expected to pass the 1 billion units mark in 2011.

In the Government ID and healthcare segment, European eIDs and European residence permits represent the majority of the growth, along with the continuing deployment of ePassports triggered by the US visa waiver program and the European directive.

Eurosmart wishes to emphasize the growth of the contactless card (and other secure devices) market, and itemizes its figures for contactless:


Eurosmart anticipates 15 million NFC secure elements will be shipped by MNOs in Asia and in Europe in 2011. The industry association notices the demand fro dual technology (contact – contactless) cards is growing faster than pure contactless cards. Eurosmart also notices a trend to combine transport with another application on a single microprocessor card.

According to Eurosmart research, the M2M segment is growing, and is instrumental for the evolution towards the internet of things. Under this model, objects are to be connected through a standardized and interoperable communication interface with unique digital identity attributes and sensors. The smart security industry will play a role by securing the authentication of smart objects, transactions between objects, and data generation and storage for each object, along with privacy for the human environment.

Eurosmart also identifies a demand for security on the internet, especially when payment, personal data, or children security on social networks are concerned. Also, new form factors are expected to bring security and convenience for mass markets. The industry anticipates biometry will go beyond its current usage in the Identity segment, play a role in banking and enterprise security applications.