Giesecke & Devrient opens a subsidiary in France
Thanks to Gemalto merger, Giesecke & Devrient is now the undisputed #2 in the smart card industry. So far, the German company was missing a permanent base in the major smart card markets. Now, this is over; under the pressure of French prospects and customers, G&D announces it opens a subsidiary in Paris, headed by Christophe Nivelet. G&D quotes the high penetration level of cell phones and of chip-based banking cards in the country as an indication for the potential for high-end cards and innovative applications.