Watchdata launches SIManagement in Shanghai
In August 2008, China Mobile in Shanghai has begun the trial of SIManagement. The agents of China Mobile used dedicated terminals and a special SIM card STK menu to initiate the use of SMS to choose phone numbers, personalize SIM cards and open an account over-the-air. With SIManagement China Mobile does not have to allocate unnecessary number resources to their retail outlet agents. The retail agents do not have to buy numbers in advance that they cannot sell. SIManagement provides a convenient and economical sales channel for China Mobile and its retail outlet agents. It leaves more numbers for clients to choose from as number selection is done on-demand via OTA.
Presently, China Mobile commercially uses SIManagement in more than 12 provinces and cities. As of February 2009, Guizhou Mobile had witnessed 15,000 new accounts opened per day and the use of SIManagement accounts for about 25% of the newly opened accounts. In Chongqing, Hebei and Shanxi province, China Mobile gets almost 10,000 accounts per day using SIManagement.