- Thierry Spanjaard
5,000 LinkedIn contacts… Now what?
I’ve just been reaching 5,000 contacts on my LinkedIn account…. And I wonder what it actually means…. In fact, I have been a LinkedIn user for 16 years. Over this time, I created contacts with lots of people: customers, colleagues, business acquaintances, people met in trade shows, speakers in conferences, people met in various contexts, people with whom I have exchanged business cards, a few non-professional friends, and even more.
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In times when the Covid drastically reduces our physical social interactions, social networks become even more vital than before!
My connections are extremely diverse in terms of geography, level and role: many CEOs, marketing managers, consultants, communication experts, hardware and software developers, cryptographists, technologists, market intelligence professionals, … and even a European Commissioner!
Now, I can post my opinions on various topics and get reactions from these people. Their reactions vary from encouragements to disagreement, and sometimes I’m happy to start a debate where I see my acquaintances expressing interesting reactions and opinions about what I wrote.
Also, I am happy to learn about the carrier evolutions of distant friends and business contacts. I am happy to read their posts, to know about their achievements, to understand about their latest innovations, to expand my knowledge about what goes on in my fields of interest, … This constitutes a great and personalized information flow. Actually, what makes it great is that the information is linked to the people I know!
But, at the end of the day, what has this brought to me?
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I think LinkedIn brings exposure. It helps to remind old contacts that I’m still existing. They see my posts, they see that I am active in the secure transactions industry and in market intelligence, and that I express opinions that are generally not totally irrelevant. This exposure has already led me to revive old contacts, restart a conversation, and eventually led to some business.
Also, having 5,000 contacts puts me in a position to help friends who need to get in touch with another person for jobs, business, partnerships or any other reason. Of course, when I know the people personally and understand their requests, I am happy to help! Along the years, I have helped friends find jobs and internships, leads, business, … and maybe investors.
So if we are already connected on LinkedIn, I do thank you for being a friend, a connection, someone with whom I can have significant exchanges. If you’re not yet a connection, do not hesitate to press the “Connect” button!